3 Steps for Breaking into New Markets
Industrial manufacturers face tough challenges when extending their presence into new geographic markets, customer segments, and industrial sectors. A recent blog post on GlobalSpec’s Marketing Maven Blog outlines some of the ways savvy industrial marketers can raise awareness and generate demand opportunities in new markets.
GlobalSpec recommends 3 Tips on Breaking into New Markets:
Learn the Market: Understand the markets unique characteristics and challenges. Read industry blogs. Subscribe to e-newsletters. Attend Webinars and other online events to get comfortable in the new industry.
Develop Content: Before breaking into a new market, you need relevant content to raise the interest of your target audience and demonstrate that you belong and are a viable vendor. Develop targeted Web pages, collateral, Webinars, white papers, and advertisements while updating your existing content.
Work with a Media Company: It may be a good time to interview several media companies to find out what they know about the market, how they capture the attention of the audience you want to reach, and what specific programs they offer that are targeted and help deliver quality awareness, demand, and engagement opportunities for your company.Look for media partners that have expertise across the industry to interview about how they reach their target audience and for examples of targeted programs.
Breaking into new markets is always a challenge. Taking the time to learn the market, develop content and work with a media company can all help position your organization for success.
How Do you Prepare to Enter New Markets?